Friday, April 25, 2014

Deadspin’s Dedication to Their Truth

“For that story to turn out to be fiction, that is what Deadspin was put on this Earth to figure out.”

For Deadspin Editor-in-Chief Tommy Craggs, breaking the story of Manti Te’o, a highly touted Notre Dame football player who was involved in a fake online girlfriend hoax, was the embodiment of what his sports website strives to cover.

Sports Illustrated was just slotting in the characters of a football player whose girlfriend had died but was still playing well. Deadspin’s mission statement is to tell the unauthorized version of things, and the Manti Te’o story was an example of that.”

The growing online mega-blog launched in 2005 as a small sports site, and when Craggs was hired in 2009, still consisted of only three members. Today, Deadspin has about 20 staff members, posts around 30 stories a day and covers topics ranging from a post-game commentary to an in-depth sea scallops recipe. To date, the site has attracted over 700 million visitors.